Gigi Hadid has just been announced as a new global ambassador for TOPSHOP. The model, Instagram super star and TV personality was snapped by photographer Tyrone Lebon and styled in house by TOPSHOP’s Creative Director, Kate Phelan. I’ve personaly love Gigi Hadid’s carefree sense of style and her online persona makes me feel like she’d be really cool to hang out with. Gigi shares her thoughts on the Topshop brand, her style, social media and what it means to be a model today.
How does it feel to be Topshop’s campaign girl?
It’s 100% cool. I just love anything Topshop. I’m the biggest Topshop fan. I’ve really enjoyed the shoot – it
doesn’t feel forced or posed – which I think is very much my style too.
Any favourite looks?
The Mom jeans with tie-up shirt and leather jacket are very me. With [TOPSHOP] it’s so easy to put pieces
together and look effortlessly cool. You can find great basics, but also really standout ones that just make your
outfit look better immediately. It’s all about mixing the highs and lows.
How would you describe your everyday style?
I like to say casual chic because I have to be comfortable, but also like to stay on trend. My Met Ball after party
look was a Versace mini dress with Adidas trainers – I like mixing glam and casual.
Where do you start when putting an outfit together?
On a normal day I’ll usually start with a simple pair of jeans and a t-shirt, then maybe pick a cool pair of boots or
a jacket to build more statement pieces on top. But saying that, if I’ve just bought a new piece like a printed
coat then I’ll be too excited to wear it and plan my outfit completely around that.
You’re part of the Instagram generation – what do you and your friends love so much about it?
It’s about being able to look inside worlds that you wouldn’t normally experience. I like following graffiti artists
and musicians because it gives me new insight. It’s not even about celebrity versus no celebrity – one of my
best friends sisters is travelling the world saving whales and she’s posting underwater pictures every day – and
she’s not a celebrity, but it’s completely cool. It’s cool to work in a generation where we have that tool.
What makes the cut on your Instagram?
I just share my favourite pictures. I don’t feel the need to post something just for the sake of it or for work. I
normally lean towards more real, beautiful images – like street style photographers who are shooting on film
instead of one from Getty images.
What’s do you think it’s like being a model in 2015, compared to say the ‘90s supermodels?
I’ve heard from a lot of people in the industry that the supermodel is coming back, which is really exciting for
me. For a long time you would see a girl for one season and then you’d never really hear about her again. Now
models are getting to create a fanbase that keeps them around.
Do you think social media has had a part to play in this?
I guess that’s the biggest difference today. We live in a time where you’re not just a fan of a model because you like her picture in the magazine but you like her sense of humour. Or you might have the same style or like the
same pizza and were able to share those things through social media. That’s what people want to follow – they want to see us hanging out outside of the studio, backstage at the show. The whole ‘squad goals’ thing is a big
part of our generation – I think that’s what will help us create a new supermodel crew.